BEN & JERRY'S ICE CREAM

Adobe Photoshop, Adobe InDesign

Social Media, Copywriting, Concept Development

A copy-based social media campaign designed to engage the Ben & Jerry’s Instagram audience by asking them to share their favorite reasons for eating ice cream. Users are asked to screenshot a template background provided through the Instagram stories feature and then share their own reasons using the hashtag #icecreasons.

Instagram story posts instructing users to screenshot background.