BEN & JERRY'S ICE CREAM
Social Media, Copywriting, Concept Development
Adobe Photoshop, Adobe InDesign
A copy-based social media campaign asking Instagram users to share their favorite reasons for eating ice cream. Users are asked to screenshot a template background provided through the Instagram stories feature, and then share their reasons using the hashtag #icecreasons.
Instagram story posts instructing users to screenshot background.
Examples of Instagram user posts.